Written by a human. Scope printed before you pay a cent. First draft in 24 business hours, or your next month is free. $1,497 a month. No contract, no call.
Don't buy the subscription. Not today.
Pay me $27 and I'll take your page apart line by line, then hand you the wreckage:
Then I write the replacement. Your sections, rewritten, ready to paste. Plus what the leak costs you a month, at your traffic.
$27 · Conversion X-Ray
Send the link and your traffic numbers. 24 business hours later you get:
No call. No deck. No follow-up sequence. You read it and you decide.
SKIP IT. SEE THE SUBSCRIPTION · $1,497/MO →THE PAGE SHIPS MONDAY.
IT IS SUNDAY. YOU ARE WRITING IT YOURSELF
BECAUSE THAT IS STILL FASTER THAN
EXPLAINING IT TO ANYONE ELSE.
You know that already. What you don't have is four clear hours, and the last two people you paid handed you something you rewrote anyway.
So it lands back on you. The product page nobody has opened since launch. The email flow that has been "fine" for eight months. The Monday landing page you will write on Sunday night.
The words decide what all of it turns into. And the words get written last, by whoever is least busy. That is you.
You pasted the brief into ChatGPT. It came back competent and dead. Then you spent the night putting the specifics back in by hand. The exact part you were outsourcing.
GOOD COPY HAS FINGERPRINTS ON IT. A MODEL DOES NOT HAVE HANDS.
You wired the fifty percent deposit. The deadline moved twice. Then you got something you rewrote anyway, or nothing at all.
YOU PAID FOR WORDS. YOU BOUGHT A SECOND JOB.
The senior people ran the sales call. You never saw them again. You got a junior, a standing weekly meeting, and a management fee that grew past your media spend.
SENIOR ON THE CALL. JUNIOR IN THE DOCUMENT.
None of them failed because writing is hard.
They failed because the words were never the expensive part. Here is the bill nobody itemizes.
Every time you commission copy, somebody restarts this from zero:
01 Who is this for.
02 What do they already believe.
03 What did the last version get wrong.
04 What has to be true for them to buy today, at this price, from you.
That work costs real money. It has never appeared on a single invoice.
You pay it again, from zero, with every new freelancer, every new agency, every new prompt.
Call it conversion debt. It compounds in silence and surfaces in exactly one place. Your cost per acquisition.
AI dropped the price of producing text to zero. It did not drop the price of deciding whether a sentence is worth publishing.
That is the part still landing on you at 11pm. A model will never take it.
BuggingTheAI is standing copy capacity. Not projects. Not a vendor you chase.
One request active. Everything else waits in a queue you drag around yourself. No scoping call. No invoice per piece. No credit balance quietly expiring.
The name is the job description. Somebody has to keep beating on the machine until the research is real. Then a human sits down and writes the thing.
AI does exactly one job here: reading. It mines your reviews, your competitors and your market at a volume no person has the hours for. It does not write a single sentence I deliver.
Every word that reaches your page was typed by the same writer, who can tell you exactly why it is there.
◀ SCROLL THE RAIL ▶
Your customers' own words. Your last three campaigns. Your live pages. The reasons people cancel. Machines read all of it fast, and I come back with a queue already ordered by what is bleeding hardest.
Type the request. Drag it to the top when the priority moves. No email chain. No kickoff meeting.
Not a status update. Not a check-in. A finished draft you can read and ship. Late by one hour and your next month is free.
The page marked up. Which customer quote drove the headline. What got cut and why. What to test it against.
Mechanisms are cheap to claim. Anybody can write one. So do not look at the price yet. Look at the work.
A real supplement page, exactly as it shipped. What I would publish instead. And the reason behind every cut.
BEFORE · WHAT THEY SHIPPED
Our premium blend of scientifically-backed ingredients is designed to help you unwind naturally and wake up refreshed. Experience the difference thousands of customers trust.
Shop NowAFTER · WHAT I WOULD PUBLISH INSTEAD
Most sleep products are built for people who can't fall asleep. This one is built for the wake-up: 200mg of magnesium glycinate and 100mg of L-theanine, the two ingredients with real trial data on staying asleep, at the doses those trials actually used.
See the doses on the label"Revolutionary" died first. It is a claim about the company. A headline's only job is to make a claim about the reader's night.
"Scientifically-backed" became two ingredients and two doses. Vague authority reads as evasion. Numbers are the only authority that survives a comparison tab.
"Thousands of customers trust" was cut. Proof nobody can check drags down every claim standing next to it.
The headline names a moment, not a category. "Sleep support" is what the seller calls it. "It's 3:14am" is what the buyer is living through.
"Shop Now" became "See the doses on the label." This buyer wants to catch you bluffing. Let them try. The purchase happens two clicks later instead of never.
That is the product. Not the sentences. The reasoning behind each one, written down, so you approve in one read instead of rewriting it at midnight.
No logos on this page. No testimonials. Nothing you could buy on Fiverr for forty dollars.
Anybody can license a logo strip. Anybody can commission a five-star quote. Nobody can fake a line-by-line read of your own page. That is what I put in front of you instead.
Your page, read from the first word to the last. What it is asking a stranger to believe, the exact line where the argument breaks, the sentence costing you the most money — and the rewrites, already written.
One paragraph, before any detail: where the argument on your page breaks, and what that break is costing you every month at the traffic you already have.
| Metric | Today | Benchmark | Gap |
|---|---|---|---|
| Conversion rate | your rate | category rate | the difference |
| Average order value | your average order | category average | the difference |
| Revenue per visitor | yours | category | the difference |
| Current monthly revenue | what it makes now | ||
| Potential monthly revenue | what it could make | ||
| Left on the table | what the leaks cost / month | ||
These are the eight elements promised on the sales page, in the same order, audited on your page. Each one gets what I found, what should be there instead, and why it decides whether the visitor keeps reading or leaves.
Who the page is written for.
Who is actually landing on itWho is actually landing on it.
Where the message misses themWhere the message misses them.
Why this matters here, on this page, for this buyer.
What the page does about that today.
What would have to be on the page for them to believe itWhat it would take to actually land it.
Why this matters here, on this page, for this buyer.
What is being offered today.
What should be thereHow that compares to what else your buyer is looking at.
Pricing and perceived valueHow the price is presented, and what that presentation implies.
Why this matters here, on this page, for this buyer.
The proof that is doing work.
Where your claims are left unsupportedThe claims left standing on nothing.
What your reviews are actually sayingWhat your own reviews say that the page never uses.
Why this matters here, on this page, for this buyer.
The reason the page gives for why it works.
Why your solution works differently — as the page explains it todayWhat that mechanism is, in a sentence a buyer repeats.
The mechanism I would name and lead withWhy this matters here, on this page, for this buyer.
What it is asking a stranger to accept, and why they will not.
Rewritten · ready to paste"A sentence your own customers wrote, that drove the rewrite."where it came from
Why this matters here, on this page, for this buyer.
What the page already answers well.
Where each answer belongs on the pageWhere each missing answer belongs on the page.
Why this matters here, on this page, for this buyer.
What the page skips that the decision needs.
Section map · what you have vs. what I would ship| # | On the page today | What I would ship |
|---|---|---|
| 1 | the order today | the order I would ship |
| 2 | the order today | the order I would ship |
| 3 | the order today | the order I would ship |
| 4 | the order today | the order I would ship |
| 5 | the order today | the order I would ship |
| 6 | the order today | the order I would ship |
| 7 | the order today | the order I would ship |
| 8 | the order today | the order I would ship |
Why this matters here, on this page, for this buyer.
your share of your traffic arrives on a phone. Mobile is not a smaller version of desktop. It is where most of the reading happens, and where most of the leaving happens.
what it costs
Your own numbers make the case better than any market average would: mobile carries your share of your visits and converts at on a phone, against on desktop on desktop. That gap is the price of every point of friction on the small screen, paid where almost all of your traffic is.
Nobody arrives at the same point of the decision. Some do not know they have the problem yet; others have already compared you against two competitors and only need a push. Eugene Schwartz called these awareness levels, and there are five. The copy has to start where the person actually is: if your page talks as though everyone already knows the product, and your ads bring people who have never heard of it, the message does not land and the sale dies before the first paragraph.
THE LEVEL YOUR COPY ASSUMES THE LEVEL YOUR TRAFFIC IS ACTUALLY AT
Where the people your ads are paying for sit in the decision when they land.
Where the page is written as if they already are, which is usually further along.
I read the page word by word: headline, subhead, body, the small print around the button, the product description. Every piece is judged by what it communicates, what it fails to communicate, and what that does to the decision. Where I flag a problem, the replacement is written for you — not an instruction to go write it yourself.
What it adds, and what it repeats.
Rewritten · ready to pasteThe reasoning underneath it.
What it asks for, and what it costs to say yes to.
Rewritten · ready to paste"The customer sentence behind it."where it came from
The reasoning underneath it.
What the body copy is doing, and where it stops working.
Specific problemsThe reasoning underneath it.
The words around the button: what they promise and what they leave unsaid.
Missing entirelyI read the pages of a competitor and another one, two direct competitors in your market. The point is not to copy them. It is to know what your buyer has already seen before landing on you, and where they left a door open.
Where they beat you, and by what argument.
Three scenarios, built on the three fixes prioritised in the next section. The numbers are conservative: they hold your traffic and your average order value exactly where they are today and move only the conversion rate.
| Scenario | Conversion | Revenue/month | Difference vs. today |
|---|---|---|---|
| Today | your rate | what it makes now | — |
| Conservative (fix 1 only) | a rate | the revenue | +a lift/mo |
| Realistic (fixes 1 and 2) | a rate | the revenue | +a lift/mo |
| Optimistic (fixes 1, 2 and 3) | a rate | the revenue | +a lift/mo |
In order of impact on revenue. The first one alone recovers most of the gap.
What to do: The change itself, specific enough to hand to whoever builds your pages.
Why this matters here, on this page, for this buyer.
What to do: The change itself, specific enough to hand to whoever builds your pages.
Why this matters here, on this page, for this buyer.
What to do: The change itself, specific enough to hand to whoever builds your pages.
Why this matters here, on this page, for this buyer.
One change you can ship today, in five minutes, for nothing.
Why it works, so you can decide whether to believe it.
The cover, and the four numbers
Every field above says what goes in it. On yours, they carry your page, your numbers and the rewrites.
Not a checklist somebody ran on your URL. A human reads your page four times, and each pass is looking for something different.
The first read happens with no brief, no brand story, no idea what you sell. Exactly like the stranger your ads just paid for. Wherever attention dies, it gets marked right then. Before I know enough about your business to start making excuses for the page.
Each element gets read on its own and scored on its own. A page can have a headline that earns the scroll and still give nobody a reason to believe the sentence underneath it. You only catch that by pulling them apart.
Your traffic. Your average order value. The benchmark for your category. Nothing in this document costs "a lot". It costs a number, and the arithmetic is printed next to it so you can redo it yourself in thirty seconds.
Where a line is costing you money, I do not describe a better line. I write it. It lands in the document ready to paste, with the customer sentence that drove it sitting right underneath, so you can check the reasoning instead of trusting the taste.
Twenty-seven dollars. 24 business hours. No call, no deck, no follow-up sequence. If the reasoning is wrong you will catch it in the first paragraph, keep the document, and never hear from me again.
You have seen the judgment. Now the limits of it. Every unit of work, with its ceiling printed next to it.
Agencies ask you to trust them. I'd rather build places where you can stop me. I guarantee the three things I control. The clock, the scope and the quality of the work.
Every request ships within 24 business hours, counted from the moment the brief is complete. One delivery runs late and your entire next month is free. Not a credit. The month.
Read the work. If within 7 days you don't rate the quality, you get 100% of your money back, by email, to the same card you paid with. You keep every document I already sent.
Cancel whenever you want. No contract, no penalty, no retention call. It takes effect next cycle, and every request left in the cycle you already paid for stays yours to use.
What I don't guarantee: your revenue, your ROAS, your cost per acquisition.
I don't control your offer, your price, your checkout or your media buying. Anyone who promises you those numbers is not telling you the truth, and they know it.
The clock starts on a complete brief, which means three things: the link to what exists today, what the product is and what it sells for, and where the piece will run. If one is missing I ask, and the clock starts when your answer lands. Sold to businesses, not to consumers.
Send the link and your traffic numbers. What comes back is what your page is asking a stranger to believe, the exact line where that argument breaks, and the sentence costing you the most money. Rewritten, not described.
Twenty-seven dollars, because it should cost less than finding out the hard way.
TEAR MY PAGE APART · $27 →You are not buying words. You are buying the decision about which words. The model hands you ten headlines in four seconds and cannot tell you which one your buyer already half-believes.
No. Not one sentence.
AI does the reading. Thousands of reviews, competitor pages, forum threads, support tickets. Volume no person has the hours for.
A human does the writing. Every line, typed by the same writer, who can tell you why it is there and what breaks if you cut it.
A model cannot decide what to risk. Every sentence that sells is a decision about what to risk.
One writer, the same one every request. A deliberate ceiling, not a phase I am growing out of. You never reteach your voice to whoever picked up the ticket this week.
Every unit is printed above with its ceiling. Landing page up to 1,200 words. Email sequence up to 5. Ad set up to 10 variations. Bigger than that, I split it in two and tell you first.
Then don't subscribe. Spend the $27 and come back when you have a month with real volume in it. A subscription you barely touch is the number one reason people cancel these.
No credits at all, so you never sit on a balance you are scrambling not to waste. Use it hard and it is absurdly cheap. Use it lightly and it isn't.
The clock starts when your request hits the top of the queue with everything it needs. Monday to Friday. Sent Thursday afternoon, it lands Friday afternoon. Not Monday.
Your entire next month is free. Not a credit. The month. Go read the competition's turnaround promises and find one with a penalty behind it. There isn't one.
Not as well as you do, which is why the mapping step exists. I read your customers' actual words, not a category summary. That file gets deeper every month you stay.
Sessions exist because most writers arrive with no context and need you to feed it to them live. The mapping step does that once, in writing, and the marked-up delivery replaces the meeting. Still need live calls after two requests? Cancel. I won't have earned the month.
Tell me what is wrong and the second draft comes back inside the same request. If that one misses too, I misread your buyer, and fixing it runs on my time. Not your budget twice.
You test it. Every delivery names what to test it against and what number would prove the argument right. A hypothesis you can check, not a monthly report about how busy I have been.
All of it. Permanently. No license, no reversion clause. The full research file leaves with you, ready to hand to whoever comes next.
Four things you can verify before paying a cent. Scope printed before checkout. A penalty on the deadline, so being late costs me and not you. Seven days to take the money back. An exit button instead of a notice period. None of that asks you to trust me. It asks you to read.
No. Anyone who does is guaranteeing four things they do not control: your traffic, your offer, your price and your product. I guarantee the three I do control, and none of them require you to believe me.
The only real limit here is arithmetic. One human writing, 24 business hours per draft, one active request per client. When the queue fills, this page says so and the button becomes a waiting list.
My capacity is not the thing running out. Your evenings are.
Every month you leave this alone, the same three things happen:
Paid traffic keeps landing on pages nobody has touched in months.
The next launch gets written on the Sunday before it ships.
And you are still the last person who has to fix the words.
$27 · one-off
Your page read from the first word to the last, back in 24 business hours. It ends with the rewrites I would publish, already written.
FOR THE ONE WHO MAKES PEOPLE PROVE IT BEFORE PAYING THEM.
TEAR MY PAGE APART · $27 →$1,497 · per month
One active request. Unlimited queue. Written by hand. 24 business hours to first draft, or your next month is free. Cancel any day.
FOR THE ONE WHO ALREADY KNOWS THE WORDS ARE THE BOTTLENECK.
START THE SUBSCRIPTION →TWO DOORS. NO THIRD ONE. THERE IS NO CALL TO BOOK.
You don't have to trust me to start. You have to read twenty-seven dollars of my judgment on your own page. If it holds up, you just talked yourself out of an eighteen thousand dollar year for the price of lunch.
If I am wrong, you spot it in the first paragraph, keep the document and walk. If I am right, the scope is already printed, the deadline already has a penalty, and the exit is already a button.
One cost never pauses and nobody itemizes it. Another quarter of pages nobody touched, written by whoever was free, approved at 11pm by you.
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